THIS & THAT
CORTIZONE 10
Pitch work for a summer itch campaign, with a big activation.
RITZ
The ones that got away- but not from my brain.
A cursed gremoire full of old wives’ tales and DIY itch remedies, with cortizone cream as the most powerful, obvi.
A youtube short series parodying Salem Witch Trials, except campers are just slowly driven mad by bug bites.
An ice cream truck where you must literally scream from itching to get served soft-serve itch cream. Yum.
A :15 for a new product rollout.
RITZ launched Fresh Stacks—with 13 crackers per sleeve, so they stay fresher longer. Perfect if you’re like Luis, and think short sleeves are the superior choice... for basically everything.