THE F WORD
Fluoride helps prevent cavities, but the internet went and made it controversial. ACT asked us to create a social-first campaign that reminds adults they still need fluoride, despite all the noise. So we created a cursing tooth that rallies everyone to use…
*fluoride.
We created a social first campaign that grabs eyeballs- then pivots to education.
THE SOCIAL
Bespoke social-ready stickers for f-bombing keyboard warriors.
INSTA STICKERS
ACTIVATION
But Perly’s not done. We made him the main character in a children’s book — for adults — reminding them that grown-ups get cavities too.
INFLUENCERS
We then tapped social creators to read the book to fluoride skeptics.
( In case you were wondering, yes, dentist-fluencers are a thing).
A goodie bag for adults: floss puns and a cursing wind-up tooth.
DENTIST OFFICE GOODIES
